§ II Selected work
Four engagements. Four sectors. The same quiet horsepower running underneath.
RebrandBooking agentMembership
PP-PLUME · Plume Salon
2025 · Austin, TX · Salon · Membership
Plume Salon
A neighborhood salon, rebuilt as a 14-chair house of practice.
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IdentityBooking & retreat opsEmail
PP-LONGLEAF · Longleaf Retreat
2025 · Wimberley, TX · Hospitality · Retreat
Longleaf Retreat
A four-cabin retreat that books eight months out without a paid ad.
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Booking flowVoice agentBrand
PP-WAYBILL · Waybill HVAC
2024 · Phoenix, AZ · Trades · HVAC
Waybill HVAC
A family HVAC shop with a dispatch board that finally tells the truth.
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Dispatch UXPricing co-pilotIdentity
PP-NORTHBANK · Northbank Provisions
2025 · Marfa, TX · Restaurant · Hospitality
Northbank Provisions
A roadside restaurant whose pricing co-pilot pays for the line cook.
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