About
Small Studio. Senior Craft. Obsessive Standards.
Dark Horse Digital Labs is a boutique UX/AI creative strategy firm based in Austin, Texas - building clear digital experiences and practical systems for independent operators.
Our Story
Dark Horse Digital Labs brings creative strategy, digital experience design, and AI implementation together to reduce friction and make the next step clear.
We focus on the systems that connect inquiries, bookings, and follow-up, with hands-on attention from discovery through delivery.
Our Values
Five rules. No compromise.
01
Craft over volume
I'd rather ship one exceptional thing than five mediocre things. Every project gets full attention.
02
Evidence over opinion
I test, measure, and validate. Design decisions are grounded in research, not aesthetics-first thinking.
03
Clarity over complexity
If a user has to think about it, I haven't done my job. Simplifying the complex is the whole point.
04
Partnership over transactions
I don't do drive-by projects. I embed, I learn your business, I stay until metrics prove it works.
05
Precision in language
Copy is design. Microcopy is UX. Every word on every screen earns its place.
Tools & Tech
What we build with.
Design
Figma · Framer · Principle · Adobe CS
AI
Claude · Midjourney · Galileo AI · GitHub Copilot
Development
React · Next.js · TanStack · Tailwind · Node.js
Analytics
Hotjar · FullStory · GA4 · Amplitude
SEO
Ahrefs · Screaming Frog · Search Console
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