Studio
The front desk that never closes.
Dark Horse Digital Labs is a creative-strategy and AI (Artificial Intelligence) implementation studio in Austin. For salons, we sit at your front desk, read your DMs, listen to your calls and watch a Saturday rush, then build the systems that keep every chair full: a front desk that never misses an inquiry, consult and deposit flows that protect big tickets, and a rebook engine that turns first-timers into regulars.
Listen. Frame. Build. Run.
01
Capture
24/7 booking across calls, texts and DMs. Every inquiry answered in seconds, every open slot sold.
02
Convert
Consult and deposit flows for color and extensions. Photos reviewed, quotes sent, deposits collected before the chair is held.
03
Retain
Rebook prompts before she leaves, reminders that cut no-shows and win-back for clients who drifted.
04
Grow
Reviews, referrals and a Google Business Profile that keeps you at the top of the map when someone searches near me.
The team
Tiffany Stepp
Founder · Creative Director
Fifteen years designing enterprise experiences at Fidelity and Cisco and regulated workflows in healthcare. She designs AI conversations the way a great front desk talks: warm, clear and quick to hand off to a human.
Todd Crawford
COO (Chief Operating Officer)
Runs delivery, integrations and the monthly salon review. Todd is the reason your phone, salon software, inbox and rebook engine speak one language.
The Dark Horse Salon Edition is the salon practice of Dark Horse Digital Labs. Visit Dark Horse Digital Labs →