Studio
Quiet horsepower for the treatment room.
Dark Horse Digital Labs is a creative-strategy and AI (Artificial Intelligence)-implementation studio for med spas and wellness practices. We sit with your front desk, your injectors, your therapists, and your regulars - then build the systems that make the rest of the work obvious: an AI front desk that never misses a call, a follow-up engine that never gets busy, a reputation that does the selling for you.
Listen. Frame. Build. Run.
01
Listen
Two weeks inside your practice. We sit at the front desk, shadow a consult, watch a checkout, read your last 200 reviews. We come back with what we heard, not what we assumed.
02
Frame
A single-page brief, written like a magazine cover. The brand, the bet, the constraints. If we can't fit it on one page, we don't understand your practice yet.
03
Build
Strategy, design, and engineering on one rope. Your AI front desk is live in the second week, your follow-up engine by the fourth.
04
Run
We don't hand off and disappear. A retained strategist, designer, and AI engineer keeps shipping every month for as long as you want us.
The team
Tiffany Stepp
Founder · Lead UX/Product Designer
Senior designer with a career spanning enterprise design systems, complex multi-system security experiences, and regulated clinical workflow design in healthcare. That regulated-environment background is why our AI touchpoints stay on the safe side of the clinical line.
Todd Crawford
COO (Chief Operating Officer)
Runs delivery, integrations, and the monthly practice review. Todd is the reason your booking platform, photo system, and follow-up engine end up speaking the same language instead of three.
Dark Horse for Med Spas is the aesthetics and wellness practice of Dark Horse Digital Labs. Visit Dark Horse Digital Labs →