Studio
Quiet horsepower for the service truck.
Dark Horse Digital Labs is a creative-strategy and AI (Artificial Intelligence) implementation studio in Austin. For HVAC companies, we sit with your CSR, listen to your calls, ride along with your techs, then build the systems that make the phone a profit center: a dispatcher that never misses a call, a follow-up engine that never forgets an estimate, and a membership program that fills your slow months.
Listen. Frame. Build. Run.
01
Listen
We sit with your CSR (Customer Service Representative) on a Monday in July, listen to 50 recorded calls, ride along on a service call, and read your last 200 reviews. We come back with what we heard, not what we assumed.
02
Frame
A one-page brief: where calls leak, where estimates stall, where members churn. If it doesn’t fit on one page, we don’t understand your shop yet.
03
Build
Your AI dispatcher is live in week two. Estimate follow-up and maintenance campaigns by week four. We integrate with the field service software you already run.
04
Run
A retained strategist, designer, and AI engineer keep tuning every month, with extra attention before the summer and winter peaks.
The team
Tiffany Stepp
Founder · Creative Director
Fifteen years designing enterprise experiences at Fidelity and Cisco and regulated workflows in healthcare. She designs AI conversations the way a great CSR talks: calm, clear, and quick to hand off to a human.
Todd Crawford
COO (Chief Operating Officer)
Runs delivery, integrations, and the monthly shop review. Todd is the reason your phone system, field software, and follow-up engine speak one language.
Dark Horse for HVAC is the home services practice of Dark Horse Digital Labs. Visit Dark Horse Digital Labs →