06 · Shop Insights & Connected Workflows
You don’t need more leads until you know which ones book.
Most shops judge marketing by lead count. The owners who grow judge it by cost per booked call, close rate, and average ticket by channel.
What it does
Dashboard you can ask in plain English: which channel books the most jobs? Which estimates are aging? Which members are due?
Call tracking by source: LSA, Google Ads, Google Business Profile, Meta, referrals, yard signs.
Connected workflows across your phone system, field service software, payments, and email and SMS.
Monthly shop review with your Dark Horse strategist and a one-page fix-next list.
Zapier, Make, and native API (Application Programming Interface) integrations.
Why it matters
Blended Google Ads cost per lead for HVAC runs around $104. If you can’t see which of those leads booked, you can’t cut the ones that don’t.
Fit for: Owners spending $2,000+ a month on marketing, and anyone whose systems don’t talk to each other.